Failing My Way To Success

Lessons From Forty-Two Years of Winning (and Losing) in Business

Multiple Business Failures Taught Me More Than Success Ever Could

Contrary to what you might have heard, you don't need a degree from a prestigious university.

The market and economy don't control your bottom line.

And taking a few hits doesn't mean you can't find success.

Learn how to scale and streamline processes for maximum gains. Examine the importance of character development when you're the boss.

Scroll down now to claim your FREE first chapter and discover the unconventional path to creating a real estate business that generates $125 million in annual revenue that works in ANY industry and ANY economy.

Buy Failing My Way to Success by Phillip Cantrell on Amazon - Business leadership book

Your First Chapter, Free:

The Unconventional Truth About Business Success

What separates thriving entrepreneurs from those who simply survive? It's not what most "experts" tell you...

With a 4-4-2 win-loss-tie record across ten different businesses, I've discovered that growth isn't about luck or connections—it's about your mindset and willingness to get comfortable with the uncomfortable.

In this raw, no-holds-barred first chapter, you'll discover:

  • How my early failures became the foundation for later success

  • The critical difference between working hard and working smart

  • Why most entrepreneurs give up right before their breakthrough moment

  • The counterintuitive approach to scaling that actually works

  • The secret scoreboard that reveals your true business success

Failing My Way to Success isn't another theoretical business book. It's the battle-tested blueprint I used to create a business generating $125 million in annual revenue, that you can apply to your own entrepreneurial journey.

My greatest lessons?

Money is never the goal. It’s nothing but the scoreboard of your service to others.

True success comes from serving others rather than focusing primarily on financial gain.

Phillip Cantrell's business book Failing My Way to Success shown on tablet, smartphone, and as hardcover edition
Phillip Cantrell, author of Failing My Way to Success and business leadership expert

The real story behind this book

(This could change your business)

I've spent 40+ years in business, creating multiple businesses and experiencing multiple business failures that taught me more than quick success ever could. My journey has been defined by resilience, a constant focus on learning, and an unwavering focus on helping others succeed. I've learned that the only person I'm competing with is the man I shave with every morning—a perspective that's transformed both my business and my life.

  • “There is nothing more valuable than lessons learned from hands-on experience. Actually, the only thing more valuable is if those lessons come from a man who combines ability and true humility, whose advice comes from a place of deep love and concern, and has not a shred of bullshit in his entire being. Such a man is Phillip Cantrell, whom I am blessed to be able to call a friend and mentor. Read this book. Consider his lessons deeply. Be entertained by the stories. Success is neither easy nor overnight, but it is achievable, and Phillip shows us the way.”

    – Robert Hahn, Managing Partner,  7DS Associates

  • “Cantrell actually lives out what he teaches, and he injects eternal values into every facet of his life. To see him put his wisdom and legacy into print means that the world at large just got a little bit better!”

    Dr. Jason Cruise, Author & Producer, JasonCruise.com

  • "This guide belongs on every business leader's desk, not their bookshelf. If you need a wake-up call about your own victim mindset, look no further than Failing My Way to Success. Cantrell’s blueprint for turning setbacks into comebacks isn't just theory—it's battle-tested wisdom. His journey proves that regardless of your circumstances, better choices can dramatically alter your life's trajectory, making this book an essential read for anyone ready to stop making excuses and start making progress. ”

    Jillian Young, President, Premiere Plus Realty, Co.

  • “A bit of Ayn Rand and Jim Collins all wrapped neatly into relatable first-person stories…a must read for eager entrepreneurs and seasoned professionals alike.”

    Dan Duffy, Founder and Chief Executive Officer, United Real Estate Group

  • “Cantrell has a refreshingly clear vision and delivers honest, direct feedback and practical guidance on how to ensure you’re on the right track and stay there. If you’re looking for a blueprint to running a successful business and life, you’ve found it.”

    TG Gallaudet, Senior Director, Broker Development,  Zillow Group

  • “You don’t need a perfect economy or an easy road to make it big. Cantrell shows how perseverance, adaptability, and smart execution can take you further than you ever imagined.”

    – Jack Miller, President & CEO,  T3 Sixty